Dynamics of customer interaction on social media platforms

Journal
Electronic Markets
ISSN
1019-6781
ISSN-Digital
1422-8890
Type
journal article
Date Issued
2016-08-09
Author(s)
;
Hollebeek, Linda
;
DOI
Language
English
Keywords
Customer Engagement
Customer interaction
Personalized interaction
Social media
Social CRM
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
Springer
Publisher place
Heidelberg
Volume
26
Number
3
Start page
199
End page
202
URL
Subject(s)

information managemen...

business studies

Division(s)

IWI - Institute of In...

Contact Email Address
reinhard.jung@unisg.ch
Eprints ID
248502