Dynamics in foreign markets -- A study of strategic control in CEE
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2009-06
Author(s)
Abstract
Effective coordination is crucial to managing a global network of subsidiaries. Although much has been said on the instruments multinational companies use to control their foreign operations, only very little is known on how they develop over time. An empirical longitudinal analysis of 40 multinationals shows that as subsidiaries mature, control strategies need to be adapted. Consequently, headquarters' executives need to take into account a dynamic perspective on interactive effects of single control instruments when selecting control strategies during the internationalization process
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
26
Number
3
Start page
28
End page
32
Pages
5
Subject(s)
Division(s)
Eprints ID
218075