Global approaches to the service business in manufacturing companies
Journal
Journal of Business & Industrial Marketing
ISSN
0885-8624
ISSN-Digital
0885-8624
Type
journal article
Date Issued
2011-07-04
Author(s)
Gebauer, Heiko
Abstract
The article investigates how product manufacturing firms can configure their global service approach. A qualitative, multi-case research design was employed The following four global service approaches could be identified: (1) integrated and ethnocentric global service approach, (2) integrated and polycentric global service approach, (3) separated and polycentric global service approach, and (4) separated and geocentric global service approach.
The research findings are limited because of using a qualitative research approach. Exploring global forms and supply chain configurations for services supports efforts of manufacturing firms to develop new service-based and relationship-based value propositions.The study contributes to the discussion on integrating versus separating the service organization. It offers a complementary explanation for integrating and separating the service business by using the differentiation into central and local (market) organizations.
The research findings are limited because of using a qualitative research approach. Exploring global forms and supply chain configurations for services supports efforts of manufacturing firms to develop new service-based and relationship-based value propositions.The study contributes to the discussion on integrating versus separating the service organization. It offers a complementary explanation for integrating and separating the service business by using the differentiation into central and local (market) organizations.
Language
English
Keywords
Service management
globalization
organizational structure
human resource management
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Emerald
Publisher place
Bradford UK
Volume
26
Number
7
Start page
472
End page
483
Pages
12
Subject(s)
Division(s)
Eprints ID
57959