Going East: A Framework for Reverse Innovation in SMEs
Journal
The journal of business strategy
ISSN
0275-6668
ISSN-Digital
2052-1197
Type
journal article
Date Issued
2017
Author(s)
Dellermann, Dominik
Research Team
IWI6
Abstract
Purpose
Past research demonstrated that reverse innovation initiatives generate tremendous returns for innovators. However, the focus is on multinational corporations (MNCs). This paper aims to provide a framework how Western small and medium-sized enterprises (SMEs) can drive reverse innovation success.
Design/methodology/approach
The author adopted an exploratory single case study research design. It draws on the findings from a German SME operating in the healthcare industry.
Findings
The research reveals that SME can use emerging markets growth opportunities by leveraging open business networks and a clear strategic focus on emerging economies as well as reverse commercialization. The findings provide a framework for managers of SMEs.
Originality/value
This paper analyses an important way for SMEs to enter emerging markets that has not been explored yet in the management literature and business practice. It offers deep insights of a unique case.
Past research demonstrated that reverse innovation initiatives generate tremendous returns for innovators. However, the focus is on multinational corporations (MNCs). This paper aims to provide a framework how Western small and medium-sized enterprises (SMEs) can drive reverse innovation success.
Design/methodology/approach
The author adopted an exploratory single case study research design. It draws on the findings from a German SME operating in the healthcare industry.
Findings
The research reveals that SME can use emerging markets growth opportunities by leveraging open business networks and a clear strategic focus on emerging economies as well as reverse commercialization. The findings provide a framework for managers of SMEs.
Originality/value
This paper analyses an important way for SMEs to enter emerging markets that has not been explored yet in the management literature and business practice. It offers deep insights of a unique case.
Language
English
Keywords
Emerging markets
Telemedical Services
reverse innovation
smes
HSG Classification
contribution to practical use / society
Publisher
Emerald Group Publ.
Publisher place
Bradford
Volume
38
Number
3
Eprints ID
250836