FEELING GREEN: DECISION MODES PROMOTING ENVIRONMENTALLY-FRIENDLY CONSUMER UTILITY CHOICES
Journal
BEHAVE 2018 Book of Abstracts - Conference Proceedings
Type
conference speech
Date Issued
2018-09-06
Author(s)
Abstract (De)
When considering environmentally-friendly options, consumers approach the decision in qualitatively different ways. These different decision modes may influence consumers’ choices. Across seven experiments, we demonstrate that using role-based and affect-based modes encourages environmentally-friendly choices while using a calculation-based mode discourages environmentally-friendly choices. These findings inform theories of consumer decision processes.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Publisher
Hackenfort, Markus; Carabias-Hütter, Vicente; Hartmann, Cathérine; Janser, Marcel; Schwarz, Natalie; Stücheli-Herlach, Peter (Eds.)
Publisher place
BEHAVE 2018
Event Title
BEHAVE 2018
Event Location
Zürich
Event Date
5-7. September 2018
Subject(s)
Division(s)
Contact Email Address
Karoline.Gamma@unisg.ch
Eprints ID
255172
File(s)![Thumbnail Image]()
open.access
Name
behave-2018-proceedings 279-280.pdf
Size
93.54 KB
Format
Adobe PDF
Checksum (MD5)
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