Brand New Ventures? : Insights on Start-Ups' Branding Practices
Type
conference paper
Date Issued
2010-04-18
Author(s)
Editor(s)
de Chernatony, L.
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
USI Università della Svizzera italiana
Publisher place
Lugano
Start page
1
Event Title
6th International Conference on Thought Leaders in Brand Management
Event Location
Lugano (Switzerland)
Event Date
18.-20.04.2010
Subject(s)
Division(s)
Eprints ID
62536