Multidimensional analysis of perceived risk in commercial air travel
Journal
Journal of Air Transport Management
ISSN
0969-6997
ISSN-Digital
1873-2089
Type
journal article
Date Issued
2007-03-01
Author(s)
Abstract
This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is used to investigate a multidimensional concept of perceived risk and to analyse the differences between socio-demographic characteristics regarding passengers' risk assessment. The results indicate that financial risk and temporal risk are the most important in the context of commercial air travel. All perceived risk dimensions differ according gender, age, cultural background, income, previous experience, and reason for travelling.
Language
English
Keywords
Consumer behaviour
Perceived risk
Commercial air travel
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Publisher place
Amsterdam
Volume
13
Number
2
Start page
90
End page
96
Pages
7
Subject(s)
Division(s)
Eprints ID
32274