Status quo der Kundenwertanalyse in der Praxis - Empirische Befunde
Type
book section
Date Issued
2001
Author(s)
Editor(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Uebereuter
Publisher place
Frankfurt am Main/Wien
Start page
234
End page
257
Pages
24
Subject(s)
Eprints ID
35259