Nobody Said Leaving was Easy - How the Number of Search Channels Influences Consumer Purchase Channel Choice
ISBN
978-91 -7258 -945 -2
Type
conference paper
Date Issued
2014-05-04
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2014 Shopper Marketing & Pricing Conference Proceedings
Publisher
Stockholm School of Economics, Babson College
Publisher place
Stockholm
Start page
57
End page
58
Pages
2
Event Title
Shopper Marketing: In-store, On-line, Social, and Mobile Conference
Event Location
Stockholm, Schweden
Subject(s)
Division(s)
Eprints ID
229568