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The influence of corporate social performance on employer attractiveness in the transport and logistics industry: Insights from German junior talent
Journal
International Journal of Physical Distribution & Logistics Management
ISSN
0960-0035
ISSN-Digital
1758-664X
Type
journal article
Date Issued
2015-05-25
Author(s)
Abstract
Purpose - Job markets in the transport and logistics industry are characterized by a scarcity of well-educated junior talent. Employer attractiveness is becoming more important in order to win the most talented junior staff. The purpose of this paper is to investigate how corporate social performance (CSP) profiles of logistics companies influence their attractiveness for job seekers.
Design/methodology/approach - In a computerized laboratory experiment, the authors provided 95 students in their final year with job offer data that include general and CSP information about the company, and the job seeker's potential salary. The authors manipulated how the CSP information was presented and monitored the information accessed during job seekers' decision-making processes. The authors investigated how information presentation affected choices.
Findings - The vast majority of talent acquires CSP information in the pre-decision phase of the judgment, compares this information across companies, and trades off this information with the conditions of employment. The authors find that the ease of comparability of corporate social responsibility (CSR) information, expressed by meaningful indicators of CSP, increased preference for high CSP.
Research limitations/implications - The study enriches existing studies of voluntary
disclosure, which argue that voluntary disclosing sustainability-related information can be a tool of impression management. Practical implications - Companies with a compelling CSP should push for a broadly accepted methodology to benchmark CSP within industry-specific sectors, such as logistics services.
Social implications - Potential employees demand that companies should consider their social impact on individuals and society as a whole. To remain attractive for mployees companies in International Journal of Physical transport and logistics industry have to cope with a broader scope of expectations.
Design/methodology/approach - In a computerized laboratory experiment, the authors provided 95 students in their final year with job offer data that include general and CSP information about the company, and the job seeker's potential salary. The authors manipulated how the CSP information was presented and monitored the information accessed during job seekers' decision-making processes. The authors investigated how information presentation affected choices.
Findings - The vast majority of talent acquires CSP information in the pre-decision phase of the judgment, compares this information across companies, and trades off this information with the conditions of employment. The authors find that the ease of comparability of corporate social responsibility (CSR) information, expressed by meaningful indicators of CSP, increased preference for high CSP.
Research limitations/implications - The study enriches existing studies of voluntary
disclosure, which argue that voluntary disclosing sustainability-related information can be a tool of impression management. Practical implications - Companies with a compelling CSP should push for a broadly accepted methodology to benchmark CSP within industry-specific sectors, such as logistics services.
Social implications - Potential employees demand that companies should consider their social impact on individuals and society as a whole. To remain attractive for mployees companies in International Journal of Physical transport and logistics industry have to cope with a broader scope of expectations.
Language
English
Keywords
Corporate Social Performance
Logistics Industry
Logistics
Transport
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Emerald
Publisher place
Bradford
Volume
45
Number
5
Start page
486
End page
505
Pages
20
Subject(s)
Division(s)
Eprints ID
241188