Cause you're hot and you're cold : What distinguishes social entrepreneurs from business entrepreneurs?
ISSN
1861-8243
Type
conference paper
Date Issued
2011-05-27
Author(s)
Abstract
To fully understand an individual’s intention to become either a social entrepreneur or a business entrepreneur within the pre-entrepreneurial decision process, it is necessary to look at external and individual factors. Therefore, we investigate the influence of cold cognitions in terms of economic success and social impact as external and experimentally manipulated factors. Moreover, we include positive and negative affective states to cover the field of hot cognitions. In consequence, we show profound differences between social entrepreneurs and business entrepreneurs when articulating their entrepreneurial intention to exploit an envisioned opportunity.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2011 NeuroPsychoEconomics Conference Proceedings
Publisher
Association for NeuroPsychoEconomics
Publisher place
Washington
Start page
20
Event Title
2011 NeuroPsychoEconomics Conference
Event Location
München
Event Date
26.-27.03.2011
Subject(s)
Division(s)
Eprints ID
126687