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Predicting Customer Segment Affiliation in an Omnichannel World
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Predicting Customer Segment Affiliation in an Omnichannel World
Type
conference paper
Date Issued
2016-06-07
Author(s)
Barwitz, Niklas
Language
English
HSG Classification
contribution to scientific community
Event Title
2nd International Conference for Marketing in the Insurance Industry (ICMI2016)
Event Location
Paris, France
Event Date
7 June 2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104248
Subject(s)
business studies
Division(s)
I.VW - Institute of I...
Eprints ID
248484