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Verlust-Potenziale mit Kunden bis zum Auftrag mindern
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Verlust-Potenziale mit Kunden bis zum Auftrag mindern
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2019-03
Author(s)
Belz, Christian
Dannenberg, Holger
Pahl, Maximilian
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Gabler/GWV-Fachverl
Publisher place
St.Gallen
Number
2
Start page
76
End page
82
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/98856
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
256871