Active Price Management

ISBN
978-3-905819-36-6
Type
book
Date Issued
2023
Author(s)
;
Abstract (De)
In this booklet, we show how the "stepchild" in marketing, pricing, can be turned into the marketing instrument that has the most lasting positive influence on the company's profit. It is about active price management. In doing so, we do not aim to publish a comprehensive basic textbook on this topic. Although we present the most important framework conditions and basic principles of price management, we otherwise pick out, without claiming to be complete, those aspects that have proven to be particularly relevant for corporate practice in the context of executive education at the University of St.Gallen (HSG).
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
Global Center for Customer Insight
Publisher
The German National Library CIP Unit Recording
Publisher place
St. Gallen
Volume
1. Edition
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
269035
File(s)
Vorschaubild
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EN_Reinecke & Noll (2022). Active Price Management.pdf

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3.27 MB

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Adobe PDF

cris-layout.advanced-attachment.checksum (MD5)

ee8931956b5b6d4abb442e0f02efa23e