Synergies versus Autonomy : Management of luxury brands at Richemont
Type
case study
Date Issued
2013
Author(s)
Abstract
This case study illustrates the development of Richemont, a global and diversified company operating in the cyclical luxury goods business. This case study focuses specifically on the strategic concept / rationale (corporate business model), according to which the company was developed, as well as on how synergies are realised between the subsidiaries, given each brand's strong need for autonomy. Consequently, the case study takes a corporate perspective by examining the logic used to develop Richemont over the last decades and the direction of its future development. In addition, the case study is presented from the perspective of IWC - a Richemont subsidiary since its acquisition in 2000 - and examines the changes, challenges, and opportunities associated with its autonomy.
Language
English
Keywords
Corporate strategy
synergies
luxury goods
Luxury; Strategy; Synergies; Autonomy; Diversification; Strategic concept; Configuration; Co-ordination
HSG Classification
not classified
Refereed
No
Publisher
The Case Centre Reference no. 313-303-1
Publisher place
http://www.thecasecentre.org
Subject(s)
Division(s)
Eprints ID
234289
File(s)![Thumbnail Image]()
open.access
Name
13_Synergies versus Autonomy.pdf
Size
1.16 MB
Format
Adobe PDF
Checksum (MD5)
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