The Past and Future of AI: Threats, Value, and the Path to Appreciation
Journal
Association for Consumer Research
Type
conference contribution
Date Issued
2025
Author(s)
Abstract
As AI continues to evolve, there are significant changes in how consumers perceive their interactions with AI-based tools. This special session examines diverse perspectives on the values and threats experienced by consumers, explaining current responses to AI-based tools and charting a path toward future appreciation and acceptance of algorithmic engagement.