Diffusion of Energy-Efficient Innovations in the Residential Building Environment: Psychological Acceptance Model
Type
presentation
Date Issued
2007-03-30
Author(s)
Abstract
The residential building environment accounts to a large extent for the emission of greenhouse gases. In Switzerland, 27% of the carbon dioxide emissions are generated by heating houses and providing warm water and electricity. The employment of existing state of the art energy efficient technologies can reduce these emissions significantly. Why are the technologies not applied on a regular basis? In this presentation, we focus on the decisions the individual building owner has to make during the house planning process. The contribution is multifold: systematization of important decisions during the planning process, development of a static theory of decision making based on psychological action theories, enrichment of the static theory by empirical research, and development of a dynamic theory. From a superior content point of view, the paper sheds light on the decisions during the building planning process. From a methodological perspective, the presentation adds to more traceability during the model conceptualization phase. In other words, the art of modeling is partially substituted by a rigorous, scientific research process.
Language
English
Keywords
Theory building
adoption behavior
social-psychological research
methodology
decision making
energy efficiency
system dynamics
HSG Classification
contribution to scientific community
Refereed
No
Event Title
PhD Roundtable, University of St. Gallen
Event Location
St. Gallen
Subject(s)
Division(s)
Eprints ID
35990