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Understanding Color Risk Appropriateness: Influence of Color on a User’s Decision to Comply with the IT Security Policy—Evidence from the U.S. and India
Journal
th International Conference, HCIBGO 2017, Held as Part of HCI International 2017
ISBN
978-3-319-58483-6
Type
conference paper
Date Issued
2017-07-12
Author(s)
Abstract
Color is a complex visual and design element that can produce various emotional, psychological and physical outcomes that can be expressed through religious, cultural, political or social meanings. Past studies have confirmed that culture is an important and integral part of the decision-making process in which color appeal is a salient antecedent to behavioral intentions in culturally distinct countries. However, in the context of computer warning messages, we are lacking clear evidence of how color risk appropriateness (CRA) affects users’ decision-making processes. Supported by the color-in-context theory, our research investigates the color risk appropriateness impact on the perceived risk in two different cultures. We found that different colors behave differently in the specific warning banner context in which CRA is an important antecedent to users’ compliance. Overall, we advance current theoretical understanding on the color-risk dimension and its importance for the user’s decision-making processes.
Language
English
HSG Classification
contribution to scientific community
Book title
HCI in Business, Government and Organizations. Supporting Business
Publisher
Springer International Publishing
Publisher place
Cham
Volume
10294
Start page
412
End page
423
Pages
11
Event Location
Vancouver, BC, Canada
Event Date
July 9-14, 2017
Subject(s)
Division(s)
Contact Email Address
mario.silic@unisg.ch
Eprints ID
251274