Alignment of manufacturing strategies to customer requirements using analytical hierarchy process
Journal
Production & Manufacturing Research
ISSN-Digital
2169-3277
Type
journal article
Date Issued
2013-12
Author(s)
Hofmann, Erik
;
Knébel, Stephan
Abstract
The purpose of this paper is to provide new insights in the field of operations management decision finding. It aims to combine manufacturing strategies with the service dominant logic in order to connect customer satisfaction. An analytic hierarchy process (AHP) is developed and applied within two case companies. A sensitivity analysis revealed that the manufacturing strategy selection changes when customer requirements vary. The sensitivity of manufacturing strategy alteration towards changing customer requirements is dependent on distinct product characteristics. The presented analytic hierarchy process offers an opportunity to define those customer requirements predominantly affecting manufacturing strategy selection. The paper provides a helpful generic framework that could serve as starting point to develop appropriate supply chain differentiation approaches.
Language
English
Keywords
Analytic hierarchy process (AHP)
customer decoupling point (CDP)
make to order production (MTO)
manufacturing strategy
supply chain differentiation
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Taylor & Francis
Publisher place
London UK
Volume
1
Number
1
Start page
19
End page
43
Pages
25
Subject(s)
Eprints ID
227080
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Name
Hofmann, Knebel (2013) - Alignment of manufacturing strategies to customer requirements using AHP.pdf
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747.51 KB
Format
Adobe PDF
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