The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users' interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.
Language
English
Keywords
Mobile communication
Location-based services
Use patterns
Behavioural decision making
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Proceedings of the 9th International Conference on Mobile Business (ICMB 2010)
Publisher
IEEE Computer Society
Start page
107
End page
115
Pages
9
Event Title
9th International Conference on Mobile Business (ICMB)