Marketing Performance Measurement: Einsatz von Marketingkennzahlen in den USA und in Kontinentaleuropa
Type
book section
Date Issued
2001
Author(s)
Editor(s)
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Thexis/Ueberreuter
Publisher place
St. Gallen/Wien
Start page
144
End page
166
Pages
23
Subject(s)
Division(s)
Eprints ID
42447