Supply Network Management in the Indian Automotive Industry: A Case-Study Based Analysis
ISBN
978-3-8349-2434-6
Type
book section
Date Issued
2010
Author(s)
Editor(s)
Engelhardt-Nowitzki, Corinna
Nowitzki, Olaf
Zsifkovits, Helmut
Abstract
Two major developments in the global automotive industry are the increasing importance and integration of suppliers into the value creation process and the rise of emerging markets such as India or China. The growing importance of suppliers for OEMs and the increasing interdependence between the key players in the automotive industry are a result of the shift in the value creation process, with suppliers accounting for projected 77 % of total value creation in 2015. New requirements are set by customers characterised through higher quality expectations and a wide array of individual customer wishes. With model life cycles having been reduced from ten years in the past to six years today, the innovative ability of organisations remains a key success factor. However, rather the increasing pressure on costs and efficiency is still driving the OEMs and suppliers within the automotive industry. To reach the requirements for innovations, the reduction of costs, and the provision of quality, OEMs are focusing on differentiating and strengthening their brands and capabilities.
Language
English
HSG Classification
contribution to scientific community
Book title
Supply Chain Network Management
Publisher
Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
Publisher place
Wiesbaden
Start page
399
End page
418
Subject(s)
Division(s)
Eprints ID
248480