The Role of Entrepreneurial Resource Mobilization for the Effectiveness of Strategic Orientations in Small Ventures: A Configurational Perspective
Journal
British Journal of Management
ISSN
1467-8551
Type
journal-article
Date Issued
2026-07-10
Author(s)
Abstract
Strategic orientations have been highlighted as important drivers of venture performance. While sustainable and innovative strategic orientations may contribute to venture performance, pursuing them entails complex resource demands that are challenging to address, particularly for small ventures. In this study, we argue that it depends on the entrepreneurial resource mobilization approach whether small ventures can realize the potential performance benefits from pursuing sustainability orientation and innovativeness as strategic alternatives or complements. Following a three-stage configurational theorizing approach, we applied fuzzy-set qualitative comparative analysis to a sample of 403 UK ventures. Our findings advance understanding of the role of entrepreneurial resource mobilization for the effectiveness of strategic orientations in small ventures. Specifically, we contribute to theorizing of entrepreneurial resource mobilization as a cognitive-behavioural approach by disentangling the role of resource-induced coping heuristics and by highlighting how they interact with bricolage to address the complex resourcing demands of sustainability orientation and innovativeness.
Language
English
Keywords
sustainability
innovativeness
RICH
bricolage
venture performance
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Wiley
Volume
37
Official URL
Subject(s)
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Format
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