制造企业服务业务开发中认知及行为因素研究
Journal
Industrial Technology & Economy
ISSN
1004-910X
Type
journal article
Date Issued
2007-12-04
Author(s)
Gebauer, Heiko
;
Wang, Chunzhi
Abstract (De)
It has already been a common recognition by most management academicians and practitioners that manufacturing companies have to extend service business facing the fiercer market competition and the lower product margin. But in practice the investment on service and service revenue of manufacturing company are still very low. In this paper, we study the behavioural factors which influence the extending service business in manufacturing company based on the investigation of some machinery and equipment companies. We analyse systematically the cognitive and behavioural factors of extending service business by following the technical procedure of analysing service investment motivation, service objectives setting and service objectives implementation.
Language
German
Keywords
Service Management
Manufacturing Company
Behavioural Factors
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Gongye Jishu Jingji
Volume
26
Number
9
Start page
59
End page
63
Pages
5
Subject(s)
Division(s)
Eprints ID
41696