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Details

The complicated retail environment

ISBN
978-82-998820-0-2
Type
book section
Date Issued
2011
Author(s)
Rudolph, Thomas  
;
Meise, Niklas  
Editor(s)
Hillesland, Jan
Language
English
Keywords
Marketing
Retail
Shopper Marketing
HSG Classification
not classified
Refereed
No
Book title
The Fundamentals of Retail and Shopper Marketing
Publisher
BigBlue & Company AS
Publisher place
Oslo
Start page
164
End page
177
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/95358
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
215574
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