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Nutzung von Kundendaten und -feedback zur Produkt- und Serviceoptimierung
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Nutzung von Kundendaten und -feedback zur Produkt- und Serviceoptimierung
Series
Edition Sales Excellence
ISBN
978-3-658-27015-5
Type
book section
Date Issued
2020
Author(s)
Braun, Laura
Reinecke, Sven
Editor(s)
Stadelmann, Martin
Pufahl, Mario
Laux, David D.
Language
German
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Book title
CRM goes digital
Publisher
Springer Gabler
Volume
1. Auflage
Start page
313
End page
327
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112589
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
260191
File(s)
BraunReinecke (Nutzung von Kundendaten und -feedback 2020).pdf (1008.64 KB)