Kostengünstig zum wirksamen Key Account Management

Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2015-10-12
Author(s)
;
DOI
Abstract (De)
Key Account Management (KAM) is discussed. A recent study shows that nearly 2/3 of companies have significant potential for optimization in KAM, however the financial resources are in short supply. The paper presents 4 options of how to improve effective KAM approaches and keep the costs the same.
Language
German
HSG Classification
not classified
Refereed
Yes
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
32
Number
5
Start page
36
End page
43
Pages
8
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
246035
File(s)
Thumbnail Image

open.access

Name

Kostengünstig zum wirksamen KAM - Betz-Werner 2015.pdf

Size

224.02 KB

Format

Adobe PDF

Checksum (MD5)

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