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  4. Identification of Customer Groups in the German Term Life Market: A Benefit Segmentation
Details

Identification of Customer Groups in the German Term Life Market: A Benefit Segmentation

Type
presentation
Date Issued
2016-01-06
Author(s)
Schreiber, Florian  
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Event Title
50th Annual Meeting of the Western Risk and Insurance Association (WRIA)
Event Location
Maui, Hawaii, USA
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/104761
Subject(s)

business studies

Division(s)

IVW - Institute of In...

Eprints ID
247042
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