What are Facebook fans really worth?

Type
conference paper
Date Issued
2013-06-01
Author(s)
John, Leslie K.
;
;
Norton, Michael I.
;
Gupta, Sunil
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Event Title
Marketing Theory + Practice Conference (TMP 2013)
Event Location
London
Event Date
31.05.-01.06.2013
URL
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
223729