Strategisches Handelmanagement in umkämpften Handelsmärkten
Type
working paper
Date Issued
2005
Author(s)
Language
German
Keywords
Handelsmanagement
Profilierung
Positionierung
Generische Wettbewerbsstrategien
Strategisches Management
Internationalisierung
Retail Management
Retail Management
Retail Differentiation
Positioning
Generic Competitive Strategies in Retailing
Strategic Management
Internationalization
HSG Classification
contribution to education
Refereed
No
Publisher
Institut für Marketing und Handel, Universität St. Gallen
Subject(s)
Division(s)
Eprints ID
34268