Sleeping with the Enemy? Attributions Triggered by an 'Open Architecture' Sales Model
Journal
AMA Educators Proceedings
ISBN
9781617384271
Type
conference paper
Date Issued
2010-02-19
Author(s)
Editor(s)
Brady, M.K.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
AMA Winter Educators Conference 2010: Marketing Theory and Applications
Publisher
Curran Associates, Inc.
Volume
Volume 21
Start page
125
End page
126
Event Title
American Marketing Association Winter Educator's Conference 2010
Event Location
New Orleans
Event Date
19.-22.02.2009
Subject(s)
Eprints ID
56232