Advanced Analytics in Marketing Management
Type
presentation
Date Issued
2015-09-12
Author(s)
Language
English
Keywords
Marketing Management
Analytics
Big Data
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Event Title
Forschungstagung Marketing
Event Location
Trier
Subject(s)
Division(s)
Eprints ID
244219