Unveiling the Temporally Contingent Role of Codification in Alliance Success
Journal
Strategic Management Journal
ISSN
0143-2095
ISSN-Digital
1097-0266
Type
journal article
Date Issued
2015-03-01
Author(s)
Abstract
While prior research highlights the importance of codifying alliance experience to achieve alliance success, it is unclear whether codification is equally useful in the different phases of an alliance. Based on a sample of 192 technology firms that report on over 3,400 strategic alliances, we find that in the partner selection and termination phases, reliance on codified knowledge is useful. However, in the partner management phase, reliance on codified knowledge is less beneficial and can be even negatively related to performance. Our findings have implications for the tension between flexibility and efficiency and the relationship between structure and performance.
Language
English
Keywords
alliances
codification
capability
learning
knowledge
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Wiley
Publisher place
Chichester
Volume
36
Number
3
Start page
462
End page
473
Pages
12
Subject(s)
Division(s)
Eprints ID
240532