Adoption of Online Videos in Organizations : A Multi-Case Comparison
ISBN
978-961-232-267-0
Type
conference paper
Date Issued
2013-06-09
Author(s)
Research Team
IWI3
Abstract
The importance of online videos is increasing constantly. However, research has so far failed to provide an in-depth analysis of what has been driving the adoption of online videos within organizations. Thus, this study analyzes the adoption of online videos through case study research. We collected data from semi-structured interviews in four different organizations. A cross-case analysis shows that top-management and environmental characteristics drive the use of online videos. However, innovation and organizational characteristics do not influence the adoption of online videos in this study.
Language
English
Keywords
IT Adoption
Online Video
Case Study Research
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
eInnovations: challenges and impacts for individuals, organizations and society
Publisher
Moderna Organizacija
Publisher place
Kranj
Start page
339
End page
348
Pages
10
Event Title
26th Bled eConference "eInnovations: challenges and impacts for individuals, organizations and society"
Event Location
Bled, Slovenia
Event Date
09.-13.06.2013
Official URL
Subject(s)
Eprints ID
223554