Self-congruity theory : To what extent does it hold in tourism?
Journal
Journal of Travel Research
ISSN
0047-2875
ISSN-Digital
1552-6763
Type
journal article
Date Issued
2011-07-12
Author(s)
Abstract
This paper investigates: (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travellers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and socio-demographic characteristics are very limited in their ability to explain when self-congruity occurs.
Funding(s)
Language
English
Keywords
self-congruity
destination choice
personality
tourism.
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Sage Publishing
Publisher place
Thousand Oaks
Volume
50
Number
4
Start page
454
End page
464
Pages
11
Subject(s)
Division(s)
Eprints ID
161287