Kundenclubs als Kundenbindungsinstrument
ISBN
3409422692
Type
book section
Date Issued
1998
Author(s)
Editor(s)
Bruhn, Manfred
Homburg, Christian
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Handbuch Kundenbindungsmanagement
Publisher
Gabler
Publisher place
Wiesbaden
Start page
172
End page
187
Pages
16
Subject(s)
Eprints ID
35412