The impact of manufacturer's radical innovation performance and brand strength on the manufacturer-retailer relationship
Type
conference paper
Date Issued
2010-04-18
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
USI Università della Svizzera italiana
Publisher place
Lugano
Start page
12
Event Title
6th International Conference of Thought Leaders in Brand Management
Event Location
Lugano
Event Date
18.-20.04.2010
Subject(s)
Eprints ID
61161