Layers of Value: How AI Use Cases Not Only Create but Also Destroy Customer and Firm Value
Type
conference contribution
Date Issued
2026-09-18
Author(s)
Language
English
Keywords
value
value creation
value destruction
artificial intelligence
service blueprinting
customer value
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
EMAC Fall 2026
Event Location
Bremen, Germany
Event Date
16-18 September 2026
Subject(s)
Division(s)
Additional Information
Presentation at the EMAC Fall Conference 2026, Bremen, based on the conference paper “The Layered Logic of AI Value Creation: Integrating Customer Journey and Service Blueprint Perspectives”.