Drivers for Ski Destination Choice
Type
conference paper
Date Issued
2011-08-28
Author(s)
Abstract
Alpine ski resorts are facing the challenge of attracting tourists. Especially ski destinations on lower levels in Switzerland will face problems to sustain with increasing temperatures and less snow. The arising question concerns the motives for skier visits. This study evaluates drivers for ski destination selection on the basis of a sample of potential Swiss skiers. Descriptive statistics and an exploratory factor analysis identify motives for ski destination selection criteria. Five factors were found and are (1) the overall snow and slope conditions, (2) the quality of relevant infrastructure, (3) the overall offer and popularity, (4) the price and the accessibility, (5) the means of transportation of a ski destination. These factors show that there are other factors next to snow and slope conditions, which motivate skiers for a visit. It is interesting the price factor is not the most important one.
Language
English
Keywords
Destination
Tourism
Ski
HSG Classification
contribution to scientific community
Refereed
No
Book title
Tourism Promotion: New Challenges for the Tourism Sector
Publisher
International Association of Scientific Experts in Tourism
Publisher place
St. Gallen
Start page
9
Event Title
61st International Asociation of Scientific Experts in Tourism (AIEST) Congress
Event Location
Barcelona
Event Date
28.08-01.09.2011
Subject(s)
Eprints ID
205482