Driving Change Through Corporate Programs
Journal
MIT Sloan Management Review
ISSN
1532-9194
ISSN-Digital
1532-8937
Type
journal article
Date Issued
2013-09-12
Author(s)
Abstract
CEOs of large companies increasingly introduce corporate programs as a way to foster strategic renewal. Whether the goal is boosting profitability, improving business models or establishing new directions for growth, it's important to match the design of the program with the desired outcomes.
Language
English
Keywords
Corporate Program
Strategy Execution
Strategy Implementation
Corporate Strategy
CEO
Strategic Initiative
Strategic Renewal
Strategic Change
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
No
Publisher
MIT Massachusetts Insitute of Technology
Publisher place
Cambridge, Mass.
Volume
55
Number
1
Start page
20
End page
22
Pages
3
Subject(s)
Division(s)
Eprints ID
225702