O Transponder, Where Art Thou? : A Case Example of RFID Data Analytics in Retail
ISBN
978-1-4244-7413-4
Type
conference paper
Date Issued
2010-11-29
Author(s)
Abstract
This contribution is concerned with the business value of large amounts of data generated by RFID data collection infrastructures. We present the case example of a department store that implemented RFID in its menswear department to seamlessly track thousands of items on their way from the distribution centre to the point of sale. The recorded trace data allow for a number of quantitative analyses, which provide novel insights into in-store logistics and customer behaviour on the sales floor. We provide a detailed overview of the underlying raw data, the deployed mechanisms for data filtering and aggregation, and the analysis procedures for generating business-relevant information. Our case study findings indicate that RFID poses an untapped opportunity for retail companies to improve category management, store layout design, inventory control, and process execution
Funding(s)
Language
English
Keywords
RFID
Retail
Data Analytics
Reality Mining
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
2010 Internet of Things (IOT)
Publisher
Curran Associates
Publisher place
New York
Volume
1. Auflage
Start page
8
Event Title
Internet of Things (IOT) 2010 Conference
Event Location
Toyko, Japan
Event Date
29.11.-01.12.2010
Subject(s)
Division(s)
Eprints ID
70897
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Name
Al-Kassab_Thiesse_Fleisch_OTransponderWhereArtThou_A Case Example of RFID Data Analytics in Retail_Iot2010.pdf
Size
684.04 KB
Format
Adobe PDF
Checksum (MD5)
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