Is the Public Sector ready for Branding?
Type
conference paper
Date Issued
2006-09-06
Author(s)
Funding(s)
Language
German
Keywords
Public Marketing
Public Brands
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
European Group for Public Adminstration (EGPA) Annual Conference 2006
Event Location
Milan
Event Date
06.-09.09.2006
Subject(s)
Division(s)
Eprints ID
41119