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Is the Public Sector ready for Branding?
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Is the Public Sector ready for Branding?
Type
conference paper
Date Issued
2006-09-06
Author(s)
Henkel, Stefanie
Project(s)
Public Marketing
Language
German
Keywords
Public Marketing
Public Brands
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
European Group for Public Adminstration (EGPA) Annual Conference 2006
Event Location
Milan
Event Date
06.-09.09.2006
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/82540
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
41119