Fundamentals of Retailing & Shopper Marketing
ISBN
978-0-273-75739-9
Type
book
Date Issued
2013
Editor(s)
Hillesland, Jan
Gisholt, Odd
Bendixen, Alf
Fjeldstad, Truls
Nordfält, Jens
Clement, Jesper
Abstract
Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
Language
English
Keywords
Retaling
Shopper Marketing
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Pearson Educated Limited
Publisher place
UK
Volume
1. Auflage Februar 2013
Start page
340
Subject(s)
Eprints ID
222283