Consumer survey on the new format of the European Energy Label for televisions - Comparison of a "A-G closed" versus a "beyond A" scale format
Type
discussion paper
Date Issued
2009-08-25
Author(s)
Abstract
Since the mid 90s, the European Union has had a compulsory label which shows the energy efficiency class for different kinds of household appliances so that consumers could determine the energy efficiency of a labelled household appliance more easily. However, the embrace of innovation has led to the development of so many energy-efficient products that for many product categories, the highest class of the scale has already been achieved or even surpassed. The EU Energy label has become a victim of its own success with too many appliances crowded in the top of the scale, and is now about to be revised by the Commission. The purpose of this paper is to provide evidence on the effect of two discussed labelling schemes on consumer decisions regarding investigated choices for televisions. We aim to demonstrate the difference in magnitude of the effect of both schemes in realistic choice experiments in order to define how to best move forward from a policy and a marketing perspective.
Language
English
Keywords
Eco-Labelling
energy efficiency rating
consumer behavior
EU Energy Label
discrete choice
choice-based-conjoint analysis
HSG Classification
contribution to scientific community
Refereed
No
Publisher
ZEW
Publisher place
Mannheim
Start page
23
Subject(s)
Eprints ID
61087