Applying issues management to meet the challenges of corporate brand management ? An empirical investigation in Europe
Type
conference paper
Date Issued
2003-05-28
Author(s)
Prykop, Catja
;
Einwiller, Sabine
;
Ingenhoff, Diana
Language
English
HSG Classification
not classified
Refereed
No
Event Title
Academy of Marketing Science (AMS) Annual Conference 2003
Event Location
Washington, DC
Event Date
28.-31.05.2003
Subject(s)
Division(s)
Eprints ID
12926