AI-Images for Science: Driving Change or Sparking Resistance?
Type
conference speech
Date Issued
2025
Author(s)
Abstract
Images are powerful storytelling tools for capturing attention, evoking emotions, and making complex scientific concepts more relatable. Recently, science communicators have begun using artificial intelligence to create visuals that help audiences imagine scenarios—such as how modern technology might shape patient care, what cities with autonomous cars might look like, or how the effects of climate change could impact our homes and daily lives.
But how do people respond to AI-generated images? Focusing on environmental communication, our experimental research shows that images depicting the negative impacts of climate change should be used with caution. When viewers suspect that an image was generated by AI—or if they feel uncertain about its origin—their trust decreases, resistance grows, and the overall effectiveness of the message declines.
But how do people respond to AI-generated images? Focusing on environmental communication, our experimental research shows that images depicting the negative impacts of climate change should be used with caution. When viewers suspect that an image was generated by AI—or if they feel uncertain about its origin—their trust decreases, resistance grows, and the overall effectiveness of the message declines.
Language
English (United States)
Event Title
ScienceComm25
Event Location
St.Gallen
Additional Information
https://www.sciencecomm.ch/programm/donnerstag/details-1/speed-talks-iii-en