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Erfolgreich in der neuen Vielfalt - Erfolgsfaktoren für das Multi-Channel Management in Handel und Konsumgüterindustrie

ISBN
3-934803-34-2
Type
book
Date Issued
2007
Author(s)
Bovensiepen, Gerd
;
Schögel, Marcus  
;
Schulten, Matthias
;
Arndt, Oliver
;
Rumpff, Stephanie
Language
German
Keywords
Multi-Channel Management
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Fachverlag Moderne Wirtschaft
Publisher place
Frankfurt am Main
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81341
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
41107
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