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Details

Rethinking the Empowerment of Consumer Decision Making

Type
conference paper
Date Issued
2019
Author(s)
Bieler, Martin  
;
Maas, Peter  
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
Association for Consumer Research (ACR)
Event Location
Atlanta, USA
Event Date
17-20 Oct 2019
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/99091
Subject(s)

business studies

Division(s)

IVW - Institute of In...

Eprints ID
258092
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