A study of negative side effects of customer integration
Journal
International Journal of Technology Management
ISSN
0267-5730
ISSN-Digital
1741-5276
Type
journal article
Date Issued
2010
Author(s)
Abstract
Customer integration has many recognized advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases. Each sub-phase, defined in a slightly new way as compared to existing models in order to meet the investigation subject, has different activities and aims and therefore requires special integration methods and customer types. Based on extensive research and empirical studies, the paper illustrates different integration methods, negative effects of customer integration, and measures to avoid them.
Language
English
Keywords
Customer integration
early innovation phase
negative (side) effects
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Inderscience Enterprises Ltd.
Publisher place
Geneva-Aeroport
Volume
50
Number
1
Start page
43
End page
63
Pages
21
Subject(s)
Division(s)
Eprints ID
17071