Evaluation of Future Mobile Services based on the Technology Acceptance Model
ISBN
978-0-9553159-2-3
Type
conference paper
Date Issued
2008-06-09
Author(s)
Editor(s)
Golden, Willie
Abstract
The Technology Acceptance Model is a widely used approach for a systematic research into the user acceptance of information technology. The Technology Acceptance Model has been recently successfully applied to different services in the telecommunication industry. This paper suggests to use the TAM to approximate the user acceptance of non-existing mobile services based on the Multimedia Broadcast and Multicast Service.
Language
English
Keywords
Mobile services
Technology Acceptance Model
HSG Classification
not classified
Refereed
Yes
Book title
16th European Conference on Information Systems
Publisher
AIS Electronic Library (AISeL)
Event Title
16th European Conference on Information Systems (ECIS)
Event Location
Galway, Ireland
Event Date
09.-11.06.2008
Official URL
Subject(s)
Division(s)
Eprints ID
44178